Brilliant Thinking. Better Decisions.
WELCOME TO CURIOUS INDUSTRY
We are strategy consultants.
Our mission is to create brilliant thinking that
solves problems and unlocks growth.
Everything we do is based on deep, revealing insight.
We can help you in two ways:
STRATEGY
We solve your toughest problems to unlock growth using consumer, customer, and commercial insight.
CAPABILITY
We build insight-fueled capability programmes that empower your people to solve tough problems themselves.
OUR CLIENTS
Since 2013, we've worked across industries and across the globe, to create brilliant thinking and growth for some of the biggest and most exciting companies and brands in the world.
CONSUMER
HEALTHCARE
B2B
SOME FACTS WE ARE PROUD OF
We have many tales of our experiences, and we’d love to share them with you
on a call or in person. Here are a few numbers that tell our story...
We’ve worked with clients in 49 countries around the globe.
We count 7 of the top 20 pharma companies among our clients.
We’ve trained 100s of clients in person and 1000s online in the skills and behaviours of brilliant thinking.
We’ve received an average of 94 net promotor score (NPS) across all of our training courses.
We’ve solved problems for 100s of consumer brands, B2B challenges, and therapeutic areas.
Our leadership team has over 50 years combined experience in strategy and insight.
OUR APPROACH
Our core beliefs make working with Curious Industry different…
WITHOUT INSIGHT, YOU'RE LOST
Brilliant thinking can only truly happen when you unearth rich, emotional insights about your business, customers, consumers, and your own people.
YOU ALREADY HAVE HALF THE ANSWER
You rarely need to start from scratch. Apply commercial rigor and creativity to your existing assets and constraints. Find the value in your previous thinking. Live in the real world, not in the blue sky.
COMPLETISM IS YOUR ENEMY
Speed, agility, and iteration win every time. Obsessing over perfection and completeness can kill innovative solutions.
THE TEAM SHOULD FIT IN A CAR
Have a conversation not a workshop. Write a paragraph not a slide deck. Make decisions with small, empowered teams. Seek the simple over the complex.
MEET CURIOUS INDUSTRY
We use only senior talent, with decades of experience leading and transforming brands and businesses.
Meldrum Duncan
Director
Meldrum began in advertising as an account director, strategy planner and then a copywriter. He went on to be a consultant at What If, before becoming a partner & board member, setting up & running their New York office, and becoming Director of Innovation. Meldrum is currently launching a games company with his kids.
Bahar Katranbayiri
Consultant
Psychology sparked Bahar’s interest in the dynamics between brands, people, and culture. After which she began her career helping to strategically build frameworks for big brands across sports, home, tech, and fashion. Outside of work, catch her trying to meet the Rock, and people watching (spy alert!).
Katie Joell
Technology Innovation Manager
Katie spent 11 years at Sky Digital, building
employee community, engaging
communications and learning experiences,
Today, she is responsible for Curious
Industry’s technology innovation adoption,
to help us deliver faster,
higher-quality outputs.
.
We also have a network of dozens of specialist associates…
Blake Glenn
Director
Blake was a chemical engineer, product development scientist, and brand manager in the food industry before becoming a director at What If New York. Blake mentors university students in design thinking and holds several patents on obscure confectionery technologies.
Hannah Silverstein
Senior Strategy Consultant
Hannah is a Brand Strategy nerd with over a decade of experience working with ambitious start-ups & challenger brands, through to big brands such as Mars, Pepsi, John Lewis and Bupa. Hannah has an MSc in Brand Strategy, experience in coaching and is currently a part-time lecturer in Branding.
Annette Duncan
Financial Director
With a background in big-brand project management and property development, Annette has a keen eye for detail and belief in the importance of meeting both our suppliers and our clients' expectations, on time and on budget. Basically, Annette makes sure the whole circus is shipshape.
We’re always on the lookout for great people to join us or work with us as associates. If you're a brilliant consultant with 5+ years experience, give us a shout
CONTACT US
GENERAL ENQUIRIES
FEELING CURIOUS?
Have any upcoming decisions about your customer, brand, or business that might benefit from some brilliant thinking?
Give us a shout. We'd love to chat about it!
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Curious Industry, Ltd. Registered in England at 167-169 Great Portland Street, 5th Floor, London, W1W 5PF. Company no. 8752944